What is creative strategist?
What is a creative strategist;
Definition of strategy;
"a plan of action designed to achieve a long-term or overall aim."
"As the name suggests, it requires both creative savviness and a strategic mindset, but in the context of creating the best advertising campaign."
The cherry on top;
This guy made me realise what I want and how to get it. He reminds me that you don't need to know what you want to do straight away, you just need to have a journey so your life can unravel. Of course, I am aware of this, for three years we have been saying "trust the journey", but hearing it from someone who you look up to, makes a big difference.
I found a very good quite which resonated with my life;
"I’m quite obsessive with overthinking problems until I get to a solution, it’s how my mind works."
I have been working in a retail shop as a jewellery assistance as long as I can remember ... a bit sad. I hated my weekends because all my friends would be out and about having a good weekend out and most likely enjoying their days off and sunny weather, I would be stuck inside doing something I needed to do to stay on my feet for my future. Marc Solomon said something very interesting in that interview;
"There’s often work on the weekend – as a strategist, you’ll be constantly thinking."
Surprisingly, I wouldn't be mad working on weekends, regardless of what I said earlier. This is something I love to do,a passion, a hobby. You know recently my brother told me work your hobby and you'll never work a day in your life. This is how I feel every time I do research. I get lost, I lose track of time. I educate myself more and I enjoy doing it.
Portfolio for creative strategist;
"We don’t need to see a 100-page portfolio – we want you to focus in on a project, tell us what the problem was, what your considerations were, and the idea you got to at the end. You could do this in three sentences!"
- Marc Solomon
The agency;
YouTube accounts;
Platforms to look into;
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