Today me and Zaki were quite struggling. We constantly come up with things but we just write them. When we spoke to Xavier, he told us start doing visuals - more ideas will come from your visuals.
Narrowing down the ideas.
Results after doodling.
We decided to start by choosing one of the ideas. After that we decided to change the insight to something that suited it better. Almost like working backwards.
New insight - 'How cool could it be to learn something just like that? *click*'
From this I decided to just start doodling the words that were in the insight and in the idea. This allowed me to come up with more ideas. After this I decided to look into the synonyms of the words into the insight, and turn them into sentences or some sort of copy.
When Zaki came back after his meeting what he liked the most was 'Fluent Forever'. It was short, strong and punchy.
The next step is to develop this further.
After this we gave Brian our ideas and he started doodling and talking at the same time and I started understanding more and better what he was saying. Just from him talking and doodling I accidentally came up with an insight.
New insight.
We get knowledge but we all understand it differently, because it means different things to us.
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