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Wild Fizz briefing

Writer's picture: Valentina NenkovaValentina Nenkova

Updated: Jun 12, 2019

Interesting topics

1. Led by donkeys


2. Paving for pizza


3. That coke is a fanta


4. Dominos pizza safe sound


Brief

Today we got introduced to Wild Fizz, it was quite exciting because the brand it's playful. I have mixed feelings about the client itself, she seem to know what she wants, but she's unsure about it. Because she has a graphic design background she is quite cocky about the fact that she knows designing and she's so aware of the fact that if we make a mistake she'll see it. But then again.. that's just my opinion.


Goals

One of our goals is to drive traffic towards her website as she wants people so order more from it.

The second goal is for us to create three videos, a 30 second, 20 second and 5 seconds.

The third goal is to create a stunt/ambient. Which will allow them to promote the campaign on Instagram.

Finally, the last goal is to create a newsletter which will allow to kick off the campaign.


On this project I will be working with Naima, I'm quite excited about it, yet nervous because I haven't seen her work before so it will be interesting to how we will communicate.

I will be the art director and Naima will be the copy writer.


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