The brief is;
To create a campaign to raise awareness about the topic(AI) and drive traffic to a place where they can find out more information about this.
To create a conversation around Mozfest’s topic and make users look for more information at Mozfest.
We need an integrated campaign, with a strong attention grabber that makes users want to know more about the topic.
To be honest I'm kind of excited and definitely nervous because this is very new to me and it will be interesting to see how it goes.
Working with a male partner;
I decided to work with Zaki as in my previous team works it's always been with girls I wanted to come out of my comfort zone and try something different. If you think about it in real life when you get a job you wouldn't have the opportunity to pick your partner, so I am looking forward to working with different people in this term.
What is AI;
We decided with Zaki that it would be best to start off this brief by understanding what we are working with. We started with the definition of what artificial intelligence (AI) is and the different types of it.
Definition;
artificial intelligence
noun
noun: artificial intelligence; noun: AI
the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
Different types of AI;
Weak AI -
Weak AI is also known as narrow AI, it focuses on one narrow task. It's defined in contrast to either strong AI or artificial general intelligence. Many currently existing systems that claim to use artificial intelligence are likely operating as a weak AI focused on a narrowly defined specific problem.
An example could be Siri. It operates within a limited pre-defined range of functions. There is no genuine intelligence or no self-awareness despite being a sophisticated example of weak AI.
Strong AI -
Strong AI is also known as true AI. It's a machine that exhibits behaviour at least as skilful and flexible as humans do, and the research program of building such an artificial general intelligence. Artificial consciousness, a hypothetical machine that possesses awareness of external objects, ideas and/or self - awareness.
An example could be AI program taught itself to play 49 classic Atari games. When the program was instructed to obtain the highest score it could in the game Breakout, it was able to outperform human in just 2.5 hours. Researchers let the program continue and to their surprise, the program developed a strategy that was not programmed into the system.
Useful websites for future reference;
A recommended movie by Xavi;
A good ad recommended by Brian;
I really like this ad, it's different and it just makes a brilliant way of starting a debate and a conversation about the guys kissing - which is something that we have to do too from the brief.
What I also really enjoy is how quick and punchy it is, it just goes straight to the point which is something that I will find difficult when we have to put the ideas into one sentence to explain it.
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