Stage 1
With the first idea we decided to show why people are happy. This was one way of presenting it through a speech bubble. The only reason this didn't work was because it was black and it didn't stand out. It was very unclear.
Stage 2
After this we decided to experiment with colour to make it stand out more. I think this has definitely worked better. The only thing is that I don't think it links well and it doesn't give any extra information to the poster itself.
Stage 3
In this final one, we decided to think about how to link it better with the photo. As we are presenting it and we want to emphasise on the fact of babies being asleep, I decided to think about how I can turn the animation into playful. The only problem with this campaign is that we don't want to people to think that we are making people sleep at work. I think that this can be fixed with the copy, by saying something that this is about people coping with their stress at their hardest times.
Comments