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Greenwich Psychology Brief

Writer's picture: Valentina NenkovaValentina Nenkova

For this brief I decided to work with Kyrie. I did work with her at the beginning of the first year and I really enjoyed her company, so I though I would try and get to know her better and see what her strenghts are.


When I when up to her and we decided to work with each other, we had a straight flow. Straight away we knew who's doing copy and who's doing the visuals. She is very talented when it came to copy she could almost 'visualise' it the way I visualise my work when we talk about a certain topic.


The client came to us and asked us to get people more in their clinic and show how accessible and 'better' they are than their competitors. They were super cheeky though, we spoke about their website and social media and they kept telling us that their online platforms don't work for them and asking us if we were open to it, they would appreciate and take the advantage of our skills to see if we can do more than we should.. I definitely feel more confident with this brief than the Mozilla brief because the client didn't said "I don't know you tell me, you're the audience". In this brief we are not the audience.


First thoughts & ideas;


Superhero - the superhero is suppose to be different superheros (which would be the doctors) turning them into characters and showing how they can benefit you and almost like ''saving'' you.


Recipe - the recipe idea was about how you need to put sleep, love, caring, etc. to create your self and soul into peace. The action of all those things would be presenting what therapy is and how it works.


Sleep narrative - I think I like this idea the most




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