Experiment 1;
This was really basic, just taking my physical drawings and turning them digital. I wanted to play around with type and make something weird and I guess UNREADABLE.. I think it's too much. There are too many ideas and things to look at and read and it's missing the point. It needs to be stripped back.
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Experiment 2;
The same applies for this. It's too busy, it's unreadable. Also I think it's missing some negative space. It will allow it to breathe.
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Experiment 3;
The colour version works so much better. Even though it's still busy, the same is giving it more freedom. It looks much neater, but still doesn't work, it's not practical.
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Experiment 4;
I like something about this. The simplicity. It's definitely more enjoyable to look at and understandable. However.. for some reason it give me 'meme' vibes and that's not right..
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Experiment 5;
I love this. It's bold. It's simple. I love the strict invisible lines and the negative space around it makes it bolder. The colour of choice works well together. However.. it's just a poster, there isn't a wowing factor.
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Experiment 6;
I decided to do more type and less visuals. More like secretive visuals. I think there is something about it that works, it just needs to be developed further.
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Experiment 7;
I definitely prefer this. I think the facts are going to play a very important roll here.
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Experiment 8;
The pop of colour is allowing to emphasise on the percentage. It's making break up the text which is working well. The reason I decided to use this colour is to link it with the logo of 'the case for her'.
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Overall;
My next step is to look into typography inspirations. I need to make sure I do my research right and experiment correctly with typography. I have fallen out of it and I want to get back into it. I think if it's done right, it will be amazing. I do also want to use some sort of visuals, I just enjoy making them so much and I think it's also becoming like a signature? People are not surprised I am doing this and they know I do it well.
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