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Writer's pictureValentina Nenkova

Summary

This project took an unexpected direction. I felt very inspired from our artists. I think it was a good project in the sense of having Moving Brands and Apple with us. I really enjoyed the workshops they did for us, I think they were very useful, I learned and grew in different ways. If I had the chance to do this project again I would begin to experiment with the installation at much earlier stage, however that was my own fault due to experimenting with different ideas. I enjoyed working with Esther, I believe I made a good decision by asking her to work with me. We communicated well. She was very open to explore my ideas and very considerable. She is very talented with illustrations and I think her designs were amazing. She put in the effort to come on weekends and stay until later with me at the university for the project. Esther was in charge of the brand identity and I took over the installation and the social media account for Instagram. I would definitely consider working with Esther again.

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Assessment Criteria

●AC_ 1Demonstrate an ability to locate what you do in relation to the current practice Digital Design and Advertising. (LO3, LO8) Over...

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