●AC_ 1Demonstrate an ability to locate what you do in relation to the current practice Digital Design and Advertising. (LO3, LO8)
Over the past few years, I had spend a lot of time looking and understanding branding. However, the Arduino project really showed me what I am capable of doing and I wanted to experiment again and prove it to myself that I can create another installation. I feel like a lot people see and understand branding as the finish product only. What I really enjoy is the process. To create an installation itself you have to think about the process, about the thing that has inspired you, the structure, the material, etc. Places like Behance allow me to see and understand how people have though through their work and have executed it.
●AC_2 Evidence of speculative prototyping to investigate the potential future direction of Digital Design and Advertising. (LO3, LO8)
This brief demanded skills in branding, animation, filming, printed media, knowledge for physical interactions and understanding how to use online platforms, apps and Instagram. Throughout this project I have used my skills to be able to create my work. I have expanded my skills and my knowledge with two software’s I already knew how to use; After Effects and Premier Pro.
●AC_ 3 Evidence of professional insight into specific areas of industry practice (LO7)
This project required different types of prototyping, anything from branding, experimenting with wood and getting to know the actual prototype room. I got to know the prototype room and I became very confident. I really had to come out of my comfort zone, communicate well with others and make sure I understand what I had to do to get it right. Furthermore, I had to understand how to use illustrator and how it links with the laser cutter. I also had to understand health and safety of the prototype room and make sure I followed everything correctly as it can be dangerous, especially with cutting wood.
I managed my time well. I spend a lot of time prototyping and trying different ways of experimenting with my installation, from using different materials to put it together, to experimenting with different spray paints, using different machines for different purposes and finding what is the best solution for my outcome
●AC_4 Demonstrate professional skills in relation to client presentation and pitching. (LO5)
Me and Esther had a great pitch at Moving Brands. We made sure we practiced beforehand and knew what we were doing. What helped even more is that we knew our work so well that it felt very natural for us pitching it.
Brian’s notes;
“Very well presented. “artist is a very layered person”
Great start. Layering and collage great. Beginning a brand identity nice. “Cheeky little logo” not shown properly. - needs to be on slide on its own. Video mood board excellent and based squarely on artist and his social media profile. However needs more work. Installation (Micael Murphy) great. Handing out objects is good presentation theatre. Sharing where you intend to go next was very good, but a bit confusing.
Insight represented extremely well. Congratulations”
I feel very positive about the feedback we got. We got good feedback and feedback that will help us move forward and improve. I took everything with a positive note as the reason for us to go there and pitch is to be able to evolve and improve.
I really enjoyed the way we did our presentation. I think it linked well with the idea and we almost brand our idea to life. We worked had to make sure everything was as simple as possible so it’s as easier to understand as it could be.
●AC_5 Evidence of effective collaboration and building professional relationships. (LO7)
For this project I decided to work with Esther. I wanted to make sure I work with someone who I haven’t before. I wanted to expand my knowledge and skills and going back to people who I have worked before wouldn’t have helped me with this. By working with other people, you also begin to understand how other people see design as and the way their talking and processing the work. I found working with Esther very easy. We communicated well, we both made time and effort to come to university when we didn’t have lectures and had a lot of late nights. Esther was quite to reply, and she took everything on board that I wanted to communicate to her. We also worked well with the people around us. We communicated and made sure we kept in contact with our musician and made sure he understood everything we wanted to do and how we wanted him to engage with this project and how he can be helpful. We have been communicating with Rob which has been incredibly useful and open towards our project. Moving Brands were amazing at giving feedback and letting us know what they were expecting from us.
●AC_6 Demonstrate recognition of creative restrictions & production of work to deadline (LO7)
Me and Esther communicated well. We made sure we had a plan to how we go along with this project. Each week we made sure we met up minimum twice, but most of the time we were constantly together working on the project. We made sure we were letting each other know who was working on what and after that part was done what we had to do next. I am very proud to how well we have worked together. At points I felt like I had to make sure I pushed her. Esther is very easily navigated and instructed, sometimes I think she had to be pushed or pointed at the right direction, but altogether it was good.
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