After I speaking with Rob he had some good recommendations. As I wanted to focus more on type instead of illustrations as I have done something similar before. I think this is going to be interesting to take on the side of type and make statements and be bold with it. It can turn out very playful if done correctly.
Moodboard;
Moodboard;
The reason I decided to do two different moodboards is because I wanted one to focus purely on Fred's style and one purely to focus on his typography and the way he has used it.
FRED WOODWARD, the Mississippi born, soft spoken yet high energy art director, who helped define the graphic design eclecticism of the late twentieth century, is much more multi-faceted than his title implies.
He changed the reading habits of millions and the pleasures of paging though magazines.
He has not simply laid out magazines pages - though he has produced an abundance in many novels and innovative ways he's transformed magazines with a mix of grace and power that engage his readers, celebrate his authors and add sparkle to the stories they've written.
As pioneer and risk - taker Woodward, lays out a page with conceptual conviction. Headlines are not just words and pictures are not just images, together they are a critical mass of fissionable material designed to explode in the readers' conscious and flood through the subconscious.
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