Let's start with the obvious answer...
- nature
- family
- history
- community
- the lowest tax in EU
- shop around the clock - full with shops that work 24/7
- fastest internet in the EU
- we have the most affordable European city
Creative agencies;
From my research Bulgaria is actually trying to develop, the problem is that no one is advertising it. No one is showing this side of Bulgaria, but I think once people see it they will love it.
- new creative agencies;
Yes.. I agree that most of the work isn't top, amazing and mind blowing.. however it is better than what we have had before. They are trying to grow and develop in other areas that before weren't even though of.
Festivals;
The festivals are not only becoming more popular, but also more interesting.
The one underneath, I found out form researching around the website 'ads of the world' and it's about "for the need of identifiable area for cultural activity in Sofia". It's about the economy, community and the social aspects of the city, Sofia is one of the European cities that does not have a campaign like this to make people aware about those areas.
The interesting thing about this is that, one - they try and make it fun and more interesting.
Two - they are beginning to notice what is missing where and why and most importantly they are acting on it.
Bulgaria has really nailed to make sure how to focus on their problems. Unfortunately.. I haven't found anything about the economy or the government and how they are tackling those problems.. but I guess one thing at a time.
Healthy eating;
Something I didn't know myself is that Bulgaria is struggling with eating healthy, it's quite surprising as when I lived back home this wasn't a problem at all, I guess is because we didn't have money and unhealthy food was actually very expensive.
A supermarket chain - Kaufland has come up with a great idea of how to tackle this problem.
- books
- advertising
- movies
- games
- a full on character for each vegetable and fruit
- merchandise
- posters
- they have connected it into their supermarket newspapers and newsletters
- even down to how they have adapted the Kaufland's logo
Supporting students;
The DSK Bank, connects with students and supports them when they need help.
This is very important, more and more people are beginning to study university level in Bulgaria, which wasn't that popular before because we didn't have money to do so. It's inspiring to see that the country is supporting it's people to do what they want to do in life.
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