The idea;
A cultural tradition that is packaged and sold for mass consumerism.
'selling cultural traditions to get people into the country'
Possible outcomes;
air line? new Bulgarian transport?
blow up a tradition in Bulgaria?
Research that needs to be done;
advertising countries ? why isn't Bulgaria huge? marketing tourism of Bulgaria? subject - tourism and Bulgaria? tourism?
Tourism research;
- Travel fairs are visited by tourism professionals and the general travelling public depending on the fair’s profile and thus influence the choice of a tourist destination.
Who travels the most?;
- Young people ages 18 to 34 are most likely to spend more money on vacations than other age group. Thirty-three percent of polled millennials are willing to spend $5,000 or more on vacation. Millennials are also the generation that travels the most.
- Millennials represent the largest generation to date, making up 31.5% of the world’s population at 7.7 billion, according to Bloomberg. This generation have an estimated $200 billion of spending power, certainly a compelling financial reason to pay attention to them for travel companies.
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