Rob's feedback (LO_1,3) (AC_2,3,4,6)

I was absolutely pleased with the feedback I got from Rob. This is definitely what I needed for my project and especially with one week left to go until the deadline.

Video;

The videos he was very please to see the work I have done and how I have developed my project. The videos in his opinion looked professional and the copy was very well written, the music was well chosen and it's very well played on the sensitivity and segments I have used and strong and good.

Logo;

For the logo, he liked it, but he said it needs to simplified. Some example she gave me were Italy and Croatia's logos and how simple they are. Something else he told me to look at was Noma Bar and how simple the illustrations are.

Posters;

He liked them, but like he said they aren't giving anything to the viewers right now. It needs to have a message and somewhere an action for the audience to know what to do with this information. I totally agree with this. There isn't a current story which links them well enough. I will be working on this. I think they also need to be simplified.

Things to look at;

- Noma Bar illustrations and the simplicity of them.

https://www.google.com/search?q=noma+bar&rlz=1C1CHBF_en-GBGB855GB855&sxsrf=ALeKk016hR4a24g2Euv1Flclmzvdjb_i5A:1587474629235&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjB__Xqy_noAhWIfMAKHS7dDzAQ_AUoAXoECBcQAw&cshid=1587474779358229&biw=1536&bih=674&dpr=1.25

- Bear website - Foxtons and how they have used simplicity into this campaign.

https://bearlondon.com/casestudy/foxtons/

Things to consider;

- Who are my audience?

- What kind of conversation do I want this to create?

- What am I trying to achieve?

- What do I want my audience to do with this information?

- Can the copy evolve to trendy hashtags(#)?

e.g. #myhome #wheredreamscometrue

Next steps/actions;

- Mooboard for simple logos

- Mooboard for Noma Bar (or other simple illustrators I like)

- Call to action for the posters

Overall, really happy with this feedback. It's good to receive positive feedback to know that what you have done is well and the work has payed off. I also strongly agree with the criticism, he is very right. I will be working onto the logo and the call to action for the posters and begin to mock them up after they are finished. I feel quite excited to how this project is developing.