After talking to Rob we came to the decision that the logo should be simpler. I decided to base off it form the letter B and use Noma Bar as inspiration to somehow create images inside images.
Moodboard;
Sketches/ideas;
I began with some sketches, to see how I can combine my three elements of city, mountain and waves to represent the videos.
Feedback;
Illustrator files;
Number 12;
After showing to my friends, I decided to take the number 12 and begin to experiment with it. I don't really have a connection with this. It looks quite cold and I don't think it represent Bulgaria or B like this, I think it looks better on paper.
Number 9;
After this I decided to do number 9, I personally think it shows more of B. The second version definitely looks better and more clean.
Clipping mask;
As I was video calling my friends, they were looking the way I was working and I showed them this.
From this they showed me how I can do clipping mask with images and these are the following that came out.
This one was the first one I did as I was currently working on it. I am not really a fan, but I understood what the clipping mask was supposed to do.
These are the other ones too;
I think they are quite cool and funky, but not really getting my attention. I think i don't like that the background doesn't link well with the other colours.
After that I got inspired and decided to play further;
I really like the first one and the last one I think they work quite good. I like that the canvas and how it sits within the letter.
Photoshop versions;
The only thin g I did here is bring them onto Photoshop to clean the edges and make them neater. For some reason people are still choosing the top right one in the corner, apparently it looks abstract for the fact that you can't see the object full on and just little parts of them.
Other little experiments;
Next step;
- Feedback from Rob + opinion.
- Develop further
- Develop/update the posters
- Update the videos with the new and final logo at the end
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