I kept thinking something is missing from this campaign and I think the main thing was how to advertise it in stills. I came up with the idea that each video will have it's own advertisement which will contain elements from the main ad. This way it will show consistency and represent how they all link together. They will all use the same type of visual language.
Mountain ad;
I started off with something simple and the first thing I though of when I think of mountains. I think it works well, however it feels like something in missing.
I began to think what else you see in mountain which is things such as pine trees. I added a FEW... I think works much better, it is also taking up of the negative space.
I really like this, but I think I might have over done with the trees. I think the one above it has more space which allows it to breath. Also, I want them more simple and I think the more trees there are the busier it is and it's taking away the point of slogan and the idea of being easy and simple.
Feedback;
City ad;
I wasn't sure what to present here. Because it is supposed to be a city The first thing I though was the roads and cars. I really don't like this, it turned out too pix-elated and unprofessional.
This reminds me of some sort of disney scene for some reason. It works well but there are too make sharp edges which is good because if you think about buildings and concrete its cold and hard. I didn't do a good job with the colouring, so you can see some white lining which needs to be taken away.
This one is my favourite because of the little details which you can see on the buildings. I also fixed up the colouring and it definitely looks better.
Feedback;
Beach ad;
Not a fan of this. It looks too childish and there are a mixed of components in the sense of either too thin lines or too thick.
This one works better because the lines are thicker and they link better. Still don't like it. There are to many things happening.
The negative space here allows it to be free which is making it look better. I don't like the lining of them. On the very edges there is like lighter edges, I don't know it could be just be, but I am not into it.
Taking the wave away simplifies it, but I don't prefer it. The big corner is too empty. It feels like the visuals are not distributed right.
The next two are the same is just that on the second one I have flipped the palm trees and I personally prefer the second one. The pal tree over takes the negative space in the left upper corner which allows the distribution of the visuals to spread better and the eye follows through much easier.
Feedback;
Final chosen designs;
I am quite happy with how they turned out. I think they work well. The problem I am having, more like being afraid of happening is that if they are suitable for the videos? The videos are realistic whereas these visuals are drawn and I am just being afraid of how people will create the connection between them. Yes the logo will be featured in the videos and the strapline too, I guess I will have to finish editing them and get some feedback.
Next steps;
Do the Bulgarian versions.
Update the main add - after experimenting with these I think I want to change the waves from the main advert and also I need to move the QR code. I think it works much better on the right hand side.
Mock - up these into places where they would be seen.
Add the logo to the video and make some changes on the videos.
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