Rob;
- things to look into;
Valencia - opera house
- things to consider when doing this project;
What's home?
Why do you want to come back home? (land of opportunities?)
Change perspective for the better
Show how beautiful Bulgaria is
Show the progression (it shows people that there is hope)
A day in a life of
What is the bran?
Identity for a campaign - understand what identity means in that (values, copy, brand platform, dynamic, new)
Audience - social reason increase birth rate
Brian;
- things to look into;
Coca Cola - re positioning
RMW - TV people
- things to consider;
Careful that it doesn't turn out too sentimental - nostalgic
Dile up the opportunities
- audience;
doing jobs that are not available?
living the dream
motivation can be other things such as having money to support your children or build a house
tighten up the audience
understand your audience
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