Structure of all videos;
I am considering to do three videos. The videos will be different to each other; mountain, beach and city dream job. To be able to make this a successful campaign with brand identity I decided to create some structures and stick to them to be able to make them relevant to each other and coherent. This way when a video is seen by the audience, they know what it is about. It's almost like creating a 'series'.
Draft 1;
Collecting footage and audio together
I began by collecting video that matched my moodboard. The videos were quite long, so I decided to make my video 30 seconds long for a beginning. I considered and decided to also use noises to create more of a realistic look for the video. I quite enjoy it, however, I am considering to add voice over for the video, one sentence per scene. I want the copy to be done in such a way that it will allow it to be consistent throughout all of the videos. This way it will become more recognisable and consistent.
Draft 2;
15 - second video with audio and beginning of copy
In this draft I decided to shorten the video because as I was testing it out to my brother, it was indeed too long. If we have to be realistic and imagine this on the tube or on TV, 30 seconds its actually a very long time. 15 second videos will allow the video to be faster, snappier and become more exciting. Furthermore, some of the scenes are longer than they need to be. I think I need to start working on the copy, because that will also allow me to shorten the video or extend it, depending on how long the voice over is.
Daft 3;
Changed my mind...
I decided to take a different approach and do the visuals around the structure of the copy. This way it allows me how long an image should be. The copy is very important because it's what will communicate to the audience. The visuals are what will compliment the copy and boost it. After taking this decision this is the outcome.
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