For the videos I will try and come up with copy that will be able to be used for all three videos. I believe that this way it will become more coherent and it will connect well with the brand identity. The copy would be able to become a strap line eventually which will allow for the brand to become more recognisable.
Structure;
I had the idea of creating the copy around the 5 senses we have; touch, taste, smell, sound and sight. The reason I though of this is because I want people to be able to really image and feel whatever is shown on the video. This way it will create an emotional impact and allow them to live through the emotions. It's about manipulating the audience through their emotions.
Draft 1;
Scenery scene;
*breathes*
The mountain fresh air (OR) Fresh air (OR) A breath of fresh air
Cat scene;
A touch of love
Coffee scene;
A taste of awakening
Work scene;
Working from the best place in the world (OR) A quaint place to work that's best for you
Nature;
Your home.
*breathes*
Bulgaria.
Where dreams come true.
Feedback;
I asked friends and people around me for feedback and this is what I have done further on to develop the copy.
Draft 2;
Instead of writing a copy for each individual ones, I wrote one for all of them.
*breath* A breath of energy. A touch of love. A taste of awakening. A place like no other. Your home. *breath* Bulgaria. Where dreams come true.
Feedback;
APPROVED.
Feedback;
inhale & exhale needs to be clearer for the person who will read it to know what to do when
Draft 3;
*breath*
A breath of energy.
A touch of love.
A taste of awakening.
A place like no other.
Your home.
*inhale*
Bulgaria.
Where dreams come true.
*exhale*
Next step;
My next step is to begin the recordings of the copy. I will be recording a female and a male voice to see which one would work better. I will also be considering to record it in different 'emotions'. What I mean by this is that I will be using different tone of voice, for example; soft, normal, humorous, etc. This way I will see how the video will change as the tone of voice will change. The video will be an important part of this campaign, so I need to make sure I make them right, hence why the tone of voice is important.
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